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Integrating a Character with a Logo in Illustrator
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Released Apr 1, 2010
Eddie Russell

Pluralsight

Eddie Russell
In this series of lessons we will focus on integrating a character into a logo in Illustrator. We'll begin by learning about the steps in the design process that lead up to building our logo. These steps include getting to know a little bit about our client, then gathering some research and reference materials for the project. Next, we'll discuss outputting our ideas in the form of quick thumbnails and sketches. From there start to build our logo by looking at a couple different ways that we can create inked line work for our character. We'll then send this line work over to illustrator and convert it into a usable vector format. Next, we'll arrange all of the elements of our composition creating a relationship between them. We'll then begin adding color to our design spending a good deal of time adding shadows and highlights to our character. Finally, we'll fine tune the logo by adjusting some potential problems areas before presenting it to our client.
Introduction and project overview
1

Introduction and project overview

 
01:12
Design process leading up to building the logo
2

Design process leading up to building the logo

 
10:10
Creating inked line work for our character
3

Creating inked line work for our character

 
12:59
Converting inked line work to vector shapes
4

Converting inked line work to vector shapes

 
11:31
Placing design elements
5

Placing design elements

 
12:29
Creating the tree stump shape
6

Creating the tree stump shape

 
11:23
Applying flat color to our character
7

Applying flat color to our character

 
10:29
Creating a pattern on the character's bib
8

Creating a pattern on the character's bib

 
10:58
Beginning to add shadows to our character
9

Beginning to add shadows to our character

 
10:32
Adding shadows to the head and arm
10

Adding shadows to the head and arm

 
11:28
Adding shadows to the neck and arm
11

Adding shadows to the neck and arm

 
09:43
Adding shadows to the cheeks and ears
12

Adding shadows to the cheeks and ears

 
10:10
Adding shadows to the nose and hand
13

Adding shadows to the nose and hand

 
11:26
Adding shadows to the hand and fork
14

Adding shadows to the hand and fork

 
10:51
Adding shadows to the other hand
15

Adding shadows to the other hand

 
10:21
Adding shadows to the teeth and bib
16

Adding shadows to the teeth and bib

 
11:29
Adding final shadows to the character
17

Adding final shadows to the character

 
07:19
Adding highlights to the character's head
18

Adding highlights to the character's head

 
11:54
Adding highlights to the ears, nose and teeth
19

Adding highlights to the ears, nose and teeth

 
10:40
Adding highlights to the character's arms
20

Adding highlights to the character's arms

 
11:47
Adding highlights to the hands and fork
21

Adding highlights to the hands and fork

 
11:03
Adding color to the areas of type
22

Adding color to the areas of type

 
10:36
Beginning to add nails to some letterforms
23

Beginning to add nails to some letterforms

 
10:11
Adding some finishing touches
24

Adding some finishing touches

 
11:24