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Understanding the Relationship Between Logo, Identity, and Brand
See Details
Released Apr 22, 2013
  • InDesign
  • 1h 30m
  • 30,611 views
  • Project Files Included
Eddie Russell

Pluralsight

Eddie Russell
Understanding the relationship between a logo, an identity and branding is critical for a graphic designer.

While these three are all related, they are in fact very different. In this course we will begin to explore this relationship by walking through the creative process for our client, mantra spa.

After taking a moment to learn the difference between a logo, an identity and a brand, we will learn about the creation of a creative brief for mantra spa. Next, we will continue through the creative process learning about concepts come up with during sketching and the building of the logo in Illustrator.

During the last few lessons of this course we will learn how the identity for mantra spa can be established by creating a style guide or graphics standards manual.

After completing this course, you will not only know the difference between logo design, identity design and branding but you will also have a solid understanding of the steps that should be taken by a designer to help a new client establish each.
Introduction and project overview
1

Introduction and project overview

 
01:16
Is it a logo, identity or brand?
2

Is it a logo, identity or brand?

 
08:20
Mantra:  Exploring the problem, goals and creative brief
3

Mantra: Exploring the problem, goals and creative brief

 
09:50
Mantra:  Sketch review
4

Mantra: Sketch review

 
11:19
Mantra:  Building the logo
5

Mantra: Building the logo

 
11:09
Mantra: Selecting and apply colors and font
6

Mantra: Selecting and apply colors and font

 
14:41
Introducing the style guide
7

Introducing the style guide

 
10:26
Style Guide: Logo specifications
8

Style Guide: Logo specifications

 
10:17
Style Guide: Color specifications
9

Style Guide: Color specifications

 
06:05
Style Guide: Type specifications
10

Style Guide: Type specifications

 
07:17