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Storytelling with Type in After Effects
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Released Mar 18, 2013
Laura Hawk

Pluralsight

Laura Hawk
In this series of After Effects tutorials, you'll learn a step-by-step approach to creating a type-based project - in this case, a Public Service Style Announcement on Food Safety.

We take some time at the beginning of the tutorial to talk about many of the techniques used to create the assets for the project in Illustrator. We don't look at the process for creating every piece, but the techniques you will learn are exactly what you would need to create every asset for this project on your own.

We then go on to learn a very important step of the process, for getting highly-detailed assets out of Illustrator and imported to After Effects. From there, we learn every step for bringing the Illustrator created assets to life inside of After Effects. We discuss the thinking behind leading the viewer's eye, in the order you want something to be read.

This training is a must for anyone wanting to learn more about creating motion graphics that convey a message only using words on the screen. This powerful medium is fun to learn and lends itself to endless creative possibilities.

By the end of this tutorial, you will have your own animated typography piece as well as the knowledge to create your own message and convey that message with the tools and workflows that Illustrator and After Effect provide.
Introduction and project overview
1

Introduction and project overview

 
01:18
Telling your story
2

Telling your story

 
10:30
Using the pathfinder and align panels to create the faucet asset
3

Using the pathfinder and align panels to create the faucet asset

 
16:08
Creating the hardware and bacteria assets
4

Creating the hardware and bacteria assets

 
15:14
Using the stroke panel and creating clipping masks
5

Using the stroke panel and creating clipping masks

 
13:45
Painting vector assets with the Blob Brush
6

Painting vector assets with the Blob Brush

 
13:13
Warping text and typing on a path
7

Warping text and typing on a path

 
10:25
Creating borders, star shapes, and text distortions
8

Creating borders, star shapes, and text distortions

 
14:36
Preparing Illustrator assets for import to After Effects using a script
9

Preparing Illustrator assets for import to After Effects using a script

 
17:58
Importing assets to After Effects and using Precomposing to group assets
10

Importing assets to After Effects and using Precomposing to group assets

 
12:52
Creating a flickering background
11

Creating a flickering background

 
03:50
Animating the opening composition
12

Animating the opening composition

 
18:14
Finishing the title opener
13

Finishing the title opener

 
11:02
Animating the faucet handle and pop-up tab
14

Animating the faucet handle and pop-up tab

 
17:28
Combining animation techniques to animate the text and assets
15

Combining animation techniques to animate the text and assets

 
18:29
Animating water drops using an expression
16

Animating water drops using an expression

 
04:59
Adding the camera and a null object for control
17

Adding the camera and a null object for control

 
07:30
Animating with masks, expressions, and animation presets
18

Animating with masks, expressions, and animation presets

 
14:48
Transitioning to the
19

Transitioning to the "step-2" composition

 
12:30
Adding follow through to the knife asset and transitioning compositions
20

Adding follow through to the knife asset and transitioning compositions

 
12:36
Introducing the
21

Introducing the "cutting-board" composition

 
11:58
Duplicating and rotating the cutting boards
22

Duplicating and rotating the cutting boards

 
12:07
Transitioning to the
23

Transitioning to the "meat and produce" composition

 
09:25
Creating a cascading animation for the
24

Creating a cascading animation for the "meat and produce" exit

 
12:44
Introducing
25

Introducing "step 3" of the message

 
10:04
Bringing in the steak with the
26

Bringing in the steak with the "cook" message

 
18:08
Animating the
27

Animating the "cook" sign

 
11:26
Introducing the thermometer and its text
28

Introducing the thermometer and its text

 
19:01
Re-timing the stroked text animation
29

Re-timing the stroked text animation

 
06:32
Adding more camera moves and creating a drop of bacteria
30

Adding more camera moves and creating a drop of bacteria

 
05:58
Creating a Pre-render
31

Creating a Pre-render

 
10:51
Introducing the
32

Introducing the "harmful bacteria" composition

 
15:44
Transitioning between two compositions with opposite meanings
33

Transitioning between two compositions with opposite meanings

 
11:53
Bringing in the steak and finishing the transition
34

Bringing in the steak and finishing the transition

 
06:31
Animating the contents of the
35

Animating the contents of the "tender and juicy" sign

 
09:56
Revealing the call to action with the word-processor preset
36

Revealing the call to action with the word-processor preset

 
11:41
Adding final animation polish to the whole project
37

Adding final animation polish to the whole project

 
07:03
Compositing lens effects
38

Compositing lens effects

 
11:02