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Creating Photo Manipulations for Advertising with Photoshop
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Released Oct 1, 2012
Eddie Russell

Pluralsight

Eddie Russell
In this Photoshop tutorial we will learn how to go about creating a custom photo manipulation in Photoshop for an advertising campaign. After talking about our concept and gathering some images to use, we will dive right in and begin preparing a base image for our ad. Here we’ll learn about masking techniques as well as some of the powerful healing tools that Photshop has. From here we will begin the process of recreating the legs of our model in water form. Over several lessons we will learn the process of creating very specific displacement maps for our image. We will finish our image off by adding water and wetness to other areas of our base image including the model’s shoes and pavement. Upon completion of this tutorial, you will have learned several advanced techniques for compositing together a photo manipulation with advertising in mind.
Introduction and project overview
1

Introduction and project overview

 
01:09
Establishing a creative vision and gathering images
2

Establishing a creative vision and gathering images

 
06:22
Masking out our runner's legs
3

Masking out our runner's legs

 
11:42
Replacing the background behind the legs
4

Replacing the background behind the legs

 
13:52
Building a base displacement file
5

Building a base displacement file

 
15:16
Applying the displacement map to our image
6

Applying the displacement map to our image

 
08:41
Building a second displacement map and applying it to our image
7

Building a second displacement map and applying it to our image

 
14:48
Building a third displacement map and applying it to our image
8

Building a third displacement map and applying it to our image

 
12:34
Reinforcing specular highlights and shadows
9

Reinforcing specular highlights and shadows

 
12:21
Building a fourth displacement map and applying it to our image
10

Building a fourth displacement map and applying it to our image

 
15:04
Creating big splashes to our watery legs
11

Creating big splashes to our watery legs

 
11:29
Creating fine mist to our watery legs
12

Creating fine mist to our watery legs

 
12:28
Blending water splashes into our silhouette
13

Blending water splashes into our silhouette

 
09:05
Creating wetness on the runner's shoes
14

Creating wetness on the runner's shoes

 
11:32
Creating wet footprints on the pavement
15

Creating wet footprints on the pavement

 
08:59
Creating splash puddles on the ground
16

Creating splash puddles on the ground

 
08:00
Final touchups
17

Final touchups

 
07:52
Adding a logo and type to our design
18

Adding a logo and type to our design

 
06:20