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Logo Animation for Motion Designers in After Effects
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Released Mar 14, 2014
Laura Hawk

Pluralsight

Laura Hawk
In this set of tutorials, we'll go through the process of animating three logos in After Effects.

Logo animations can be difficult to create without the proper preparation in the program they were originally designed in, so we take the first few lessons of the course to split apart the assets in Illustrator. This way, when they're imported to After Effects, we have a much easier time animating them.

We learn techniques for using the Puppet tool and some of the challenges that come along with that tool. We also use expressions and sliders as well as some parenting chains to create a paper-doll style rig. Each of the three logos present a unique challenge, and have lots of different techniques to cover so that when you're faced with a logo to animate on your own, you'll be ready for anything.

By the end of this course, you'll have a great understanding of the methods for animating 2D logos and what it takes to give them realistic movements. If you're serious about adding logo animations to your motion design body of work, this course is a must-watch.
Introduction and project overview
1

Introduction and project overview

 
01:06
Breaking apart logos for animation
2

Breaking apart logos for animation

 
10:52
Separating the logo onto different layers for After Effects import
3

Separating the logo onto different layers for After Effects import

 
08:48
Importing logos to After Effects as compositions
4

Importing logos to After Effects as compositions

 
07:43
Using the Puppet tool to animate the leaves
5

Using the Puppet tool to animate the leaves

 
07:01
Creating shapes from vector layers and animating them
6

Creating shapes from vector layers and animating them

 
08:18
Creating a scale animation for the flower bud
7

Creating a scale animation for the flower bud

 
03:45
Adding exaggeration to the stem and buds
8

Adding exaggeration to the stem and buds

 
05:50
Creating a sway for the flowers
9

Creating a sway for the flowers

 
06:06
Using the wiggle expression with rotation to create sway over time
10

Using the wiggle expression with rotation to create sway over time

 
07:13
Creating an animation for the text
11

Creating an animation for the text

 
09:10
Creating an interaction between the text and the logo mark
12

Creating an interaction between the text and the logo mark

 
07:46
Giving the flowers rotation as they rise and fall
13

Giving the flowers rotation as they rise and fall

 
06:12
Adding sliders to the wiggle expression to control the rotation over time
14

Adding sliders to the wiggle expression to control the rotation over time

 
08:12
Changing the values of the sliders over time
15

Changing the values of the sliders over time

 
08:00
Finishing touches to the poppy shop logo
16

Finishing touches to the poppy shop logo

 
05:02
Setting up the city
17

Setting up the city

 
07:40
Creating the pizza drop
18

Creating the pizza drop

 
08:21
Adding bounce to the pizza
19

Adding bounce to the pizza

 
04:31
Crushing the buildings with the pizza using 3D layers
20

Crushing the buildings with the pizza using 3D layers

 
07:26
Adding a bounce to the buildings as they fall
21

Adding a bounce to the buildings as they fall

 
05:51
Animating the entrance of the flag
22

Animating the entrance of the flag

 
07:06
Adding a Wave Warp effect to the flag
23

Adding a Wave Warp effect to the flag

 
06:10
Precomposing the dog and creating a 3D animation
24

Precomposing the dog and creating a 3D animation

 
08:13
Polishing the camera movement
25

Polishing the camera movement

 
07:55
Moving anchor points and creating parent chains
26

Moving anchor points and creating parent chains

 
04:45
Creating the pick-up of the leash
27

Creating the pick-up of the leash

 
08:34
Smoothing the pick-up action
28

Smoothing the pick-up action

 
04:01
Using the Puppet tool to rig and animate the leash
29

Using the Puppet tool to rig and animate the leash

 
08:20
Creating a swing for the other side of the leash
30

Creating a swing for the other side of the leash

 
08:29
Using the Puppet tool to animate the tail
31

Using the Puppet tool to animate the tail

 
08:42
Smoothing hard edges with a shape
32

Smoothing hard edges with a shape

 
07:42
Creating a swing down animation for the text
33

Creating a swing down animation for the text

 
07:22
Smoothing the camera movement
34

Smoothing the camera movement

 
10:12